Branding Cities: Cosmopolitanism, Parochialism, and Social Change
On July - 23 - 2010ADD COMMENTS
Product Description
Fierce competitiveness between established and emerging major cities, such as Berlin, London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. At the same time, the transformation of settled and new migrant communities creates complex urban borders and variegated representations (academic, cinematic, popular, official) of the city. While cities increasingly deploy cosm… More >>
Branding Cities: Cosmopolitanism, Parochialism, and Social Change