JustGottaRead

• ISBN13: 9780226041018
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

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On December 5, 2004, the still-developing blogosphere took one of its biggest steps toward mainstream credibility, as Nobel Prize – winning economist Gary S. Becker and renowned jurist and legal scholar Richard A. Posner announced the formation of the Becker-Posner Blog. In no time at all, the blog had established a wide readership and reputation as a reliable source of lively, thought-provoking commentary on current events, its pithy and profound weekly essays high… More >>

Uncommon Sense: Economic Insights, from Marriage to Terrorism

• ISBN13: 9780672326141
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

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Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars – everything – being automated and programmed by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these products easy to use.The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in contr… More >>

The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity

• ISBN13: 9781593271848
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

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Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again-the way we work, how organizations are controlled, and how employees are managed. Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now i… More >>

The Google Way: How One Company Is Revolutionizing Management as We Know It

• ISBN13: 9780470290637
• Condition: USED – LIKE NEW
• Notes:

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Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to ge… More >>

Always Be Testing: The Complete Guide to Google Website Optimizer

• ISBN13: 9781593271442
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

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Hacking is the art of creative problem solving, whether that means finding an unconventional solution to a difficult problem or exploiting holes in sloppy programming. Many people call themselves hackers, but few have the strong technical foundation needed to really push the envelope. Rather than merely showing how to run existing exploits, author Jon Erickson explains how arcane hacking techniques actually work. To share the art and science of hacking in a way… More >>

Hacking: The Art of Exploitation, 2nd Edition

• ISBN13: 9780385495325
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

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In his first book since the bestselling Fermat’s Enigma, Simon Singh offers the first sweeping history of encryption, tracing its evolution and revealing the dramatic effects codes have had on wars, nations, and individual lives. From Mary, Queen of Scots, trapped by her own code, to the Navajo Code Talkers who helped the Allies win World War II, to the incredible (and incredibly simple) logisitical breakthrough that made Internet commerce secure, The Code… More >>

The Code Book: The Science of Secrecy from Ancient Egypt to Quantum Cryptography

• ISBN13: 9781594201721
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

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The author of Free Culture shows how we harm our children—and almost anyone who creates, enjoys, or sells any art form—with a restrictive copyright system driven by corporate interests. Lessig reveals the solutions to this impasse offered by a collaborative yet profitable “hybrid economy”.

Lawrence Lessig, the reigning authority on intellectual property in the Internet age, spotlights the newest and possibly the most harmful culture war—a wa… More >>

Remix: Making Art and Commerce Thrive in the Hybrid Economy

• ISBN13: 9780789738028
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

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Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works!   With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful ne… More >>

Facebook Marketing: Leverage Social Media to Grow Your Business

• ISBN13: 9780470562260
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

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The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that’s changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, it… More >>

Twitter Marketing: An Hour a Day

• ISBN13: 9780814413043
• Condition: USED – VERY GOOD
• Notes:

Product Description
When it comes to copy, what works in the brick – and mortar world does not necessarily grab Web consumers…and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago, are unlikely to grab people’s attention today. Completely updated for the current online marketplace, “Web Copy That Sells” gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Featuring up… More >>

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy