Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
On March - 10 - 20103 COMMENTS
Product Description
Praise for Engage! “It’s no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you’re competing for second place.”
—Mark Cuban, owner, Dallas Mavericks; investor; entrepreneur; and Chairman, HDNet “Affinity is personal and emotional. Without personifying the company… More >>
Just out from one of the best thinkers in PR 2.0. We’re in an age of engagement, where the customer is knocking on your laptop before you’ve even had your morning coffee. If you’re in a communications role you’ll want to read this book and know how to develop your essential relationships before that wake up call.
Rating: 5 / 5
I’ve been a fan of Brian’s thinking for some time. It’s always so timely, effective and deeply researched.
As the advertising, marketing and PR world’s are turned upside down by social media, I find ‘Engage’ to be an indispensable guide. It’s one thing to know the new social landscape and another to understand how to navigate it, and that’s where I found engage so powerful.
Better yet, he tells you how to set up your company in a way that allows you to keep pace with new technology and a changing marketplace so you’re not having to constantly re-invent yourself.
If you really want to remain relevant and prosperous in today’s marketplace, you have to 1) embrace social media, 2) build community and 3) use ‘Engage’ as your guide. If you don’t, you’re risking your own survival.
Get it, read it, go to market. Thanks, as ever, to Brian for the super smart thinking.
Rating: 5 / 5
As one of those students of business especially in the ” marketing” space- forever is the correct word for anyone who wants to keep pace with the changes that are happening. This book will lay it out for you and give you the thought leaders that Brian shares in here to dig even deeper. I have already made it required reading for some of my colleagues so we are having the correct conversation about these upheavals occurring in our business.
Engage is the whole point of the book- as a business or just as an individual if you are not engaging with your important people in the way Brian lays out here be prepared to have surprises and shocks to your business ecosystem and not in a good way.
If you are in a leadership position or what to be; this is a must read to prepare yourself and your company for this exciting new world. Also once you read it keep reading Brian’s Blog and follow those that he mentions in this book and you will never be left behind. No matter where you are in the learning curve a newbie, or engaged for years there is something for everyone in this book.
Rating: 5 / 5