Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
On March - 10 - 20105 COMMENTS
- ISBN13: 9780470174623
- Condition: USED – VERY GOOD
- Notes:
Product Description
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, devel… More >>
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
This book is focused only on e-commerce. I was hoping to learn ways to optimize and site homepage for both visitors and search engines. Still, I pages through and found it very complex, but it did not seem insightful. It’s not for me, so I probably shouldn’t bash too much.
Rating: 2 / 5
Although this book covers in great detail on landing page optimization and testing, I find that it is too technical.
If you are not passionate and really into landing page optimization, you may find the information in this book too much for you to digest.
Cheow
SingaporeAffiliateMarketing.com
Rating: 2 / 5
This book is too theoretical, I bought this book because I wanted a practical guide to optimize my web pages but I found an academic book.
my opinion is negative
Rating: 1 / 5
The book is okay for some audiences. There is a complete discussion of theory but it is short on case studies and examples. Money would be better spent on the books available from Jakob Nielsen.
Rating: 2 / 5
Given the subject matter, I assume most readers are looking for a practical guide to increasing website conversion. This is not it. The author is unreasonably broad and long-winded. I don’t want to be rude, but I think the author’s intent is more to impress than to educate the reader. I read a review that picked on a “gratuitous reference” to the Myers-Briggs model of personality types. I understand where the reviewer is coming from. I only read about a third of the book before putting it down in an effort not to misuse more of my time, but what I read did not improve my understanding of online marketing at all. I can distill the relevant content to one statement: “online marketers should test click-through-ratios, conversion, sales per visitor, etc. for various webpage designs and fine-tune accordingly.”
Rating: 2 / 5