JustGottaRead

Product Description
For the first time, bloggers have been awarded press credentials to cover the national political conventions. That‚s a harbinger of bigger changes in the media landscape, according to nationally known columnist Dan Gillmor. His new book, We the Media: Grassroots Journalism by the People, for the People, tells the story of the grassroots journalists–including bloggers–who are dismantling Big Media‚s monopoly on the news. Through Internet-fueled, interactive v… More >>

We the Media

• ISBN13: 9781405181686
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
In a world where anyone can become a media producer, everyone should know something about media law – both to protect their own rights and to avoid violating the rights of others.  Digital Media Law is the first media law text to respond to digitalization and globalization–the two most significant agents of change in the 21st century.  The first book to explain how media law has evolved to meet the challenges posed by digital media, providing an intr… More >>

Digital Media Law

Product Description
Veteran industry observer Joe Cappo briefly recaps the factors that impacted the industry in the late 1990s, and gives you advice on how to best position yourself, your work, and your business…. More >>

The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age

Product Description
In this book Lev Manovich offers the first systematic and rigorous theory of new media. He places new media within the histories of visual and media cultures of the last few centuries. He discusses new media’s reliance on conventions of old media, such as the rectangular frame and mobile camera, and shows how new media works create the illusion of reality, address the viewer, and represent space. He also analyzes categories and forms unique to new media, such as int… More >>

The Language of New Media

• ISBN13: 9780981744384
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minim… More >>

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

Product Description
The Twelfth Edition examines the legal implications of changes in media systems and services wherever they occur. It both traces communications law issues to their sources and considers their future directions. The text reviews the historical and constitutional foundations of free expression, and the implications of mass communications law for the citizen. It explores the governmental regulation of broadcasting, new media, advertising and copyright. It discusses cit… More >>

Law of Mass Communications: Freedom and Control of Print and Broadcast Media

• ISBN13: 9780596102272
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
“We the Media, has become something of a bible for those who believe the online medium will change journalism for the better.” -Financial Times Big Media has lost its monopoly on the news, thanks to the Internet. Now that it’s possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops, cell phones, and digital cameras, these readers-turned-reporters are transforming th… More >>

We the Media: Grassroots Journalism by the People, for the People

• ISBN13: 9780240809076
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Making Media takes the media production process and deconstructs it into its most basic components. Students will learn the basic concepts of media production: frame, sound, light, time, motion, sequencing, etc., and be able to apply them to any medium they choose. They will also become well grounded in the digital work environment and the tools required to produce media in the digital age. The companion Web site provides interactive exercises for each chapter, allo… More >>

Making Media, Second Edition: Foundations of Sound and Image Production

• ISBN13: 9780789738028
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works!   With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful ne… More >>

Facebook Marketing: Leverage Social Media to Grow Your Business

• ISBN13: 9780596806606
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best — and avoid the worst — of the social web’s unique marketing opportunities.

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools s… More >>

The Social Media Marketing Book