The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
On March - 10 - 20105 COMMENTS
- ISBN13: 9780137152223
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity–both personal and professional–and use the social filters on the Web to connect with the world around them.” –Sheryl Sandberg, Chief Operating Officer, Facebook “…A must-read for CEOs and other executives … More >>
This is a very interesting read–it’s clear sites like the Facebook and Myspace are still a largely untapped resource for business networking. This book is a good starting point to understanding that potential. Don’t get left behind!
Rating: 5 / 5
Clara Shih has compiled an engaging guide to help facilitate the marketing endeavors of people trying to sell more “stuff” in the growing arena of online social networks; particularly Facebook and Twitter. By now, it seems most of the world actively participates in some sort of social network site (don’t forget about Myspace and Linkedin), so understanding the best practices for marketing a product or service is vital for any long-term success.
Shih delivers a nice bundle of information to help even the novice gain a better understanding of the social networking landscape; it’s getting pretty tricky out there, and all the various applications can be daunting; navigating through the system efficiently is critical for maintaining any successful marketing initiatives.
With a million and a half people actively engaged on Facebook alone at any given moment, we’re solidly entrenched in an new era of network marketing; so we’d better understand the game plan. This book greatly helps us maximize our opportunities to reach new audiences and market our goods & services in the most efficient, on-line manner. That’s a good value for anyone.
Rating: 4 / 5
This is one of those few books that balance a nice introductory explanation with actionable ideas…if you’re not very familiar with social networking, you’ll get all you need to know from this book to get started; but if you already use Facebook/Myspace/etc, skip the first section or two and you’ll still find it useful.
Oftentimes books like this tend to get out of date quickly–anything written about the web runs that risk–but happily, the book also manages to address enough fundamental concepts that it should stay viable for a long time…excellent read!
Rating: 5 / 5
Sometimes you come across a techy trend book that is written by a complete outsider and couldn’t be more inaccurate. Other times, you come across a book like the “Facebook Era”, where the expert in the field imparts her knowledge in digestible and easily parsed chunks. You couldn’t ask for a better guide to the intersecting world of enterprise and social than the person who’s at the forefront of it in Silicon Valley and the entire tech community. Clara Shih meticulously captures her in-the-field knowledge in this book, and any executive who aims to keep their company abreast of the latest developments will find valuable guidance in her words.
Rating: 5 / 5
I read this book from cover to cover I learn a lot about Facebook. I became sorta addicted to Facebook. After four weeks I had to find a way to block facebook. Right now I downloaded this program [....]to help me with my addiction ;-(
Rating: 5 / 5